The B.E. Story
BrandingBehaviour Change
The B.E. Story
A friendship built across a shared recycling bin. A birthday in common. And a bio-enzyme cleaner brand that asked: what if cleaning your home didn't cost the planet anything? 7 product lines. 5 label iterations. A community refill system built on WhatsApp.
Biodegrades 60–100% in 28 days
Dubai, UAE · 2023–2025
KSHT — Kolkata Scottish Heritage Trust
Heritage15-year partnership
KSHT — Kolkata Scottish Heritage Trust
A snake-infested cemetery became a biodiversity park with 70 species of flora and 53 species of fauna. Fifteen years of storytelling and social media — turning forgotten graves into a living ecological corridor in the heart of Kolkata.
70 flora · 53 fauna species documented
Kolkata, India · 2010–2025
Recall — Desert Biodiversity
Citizen ScienceExperience Design
Recall — Desert Biodiversity
A four-hour sunset safari at Al Qudra Lakes. 25 people became field biologists. 50+ species documented. 150+ seed bombs made. 30 pollinator water stations distributed across Dubai homes.
50+ species documented in one afternoon
Dubai, UAE · December 2025
Recall — Shoreline Foraminifera Study
Citizen ScienceResearch
Recall — Shoreline Foraminifera Study
The first citizen science foraminifera study ever conducted in the UAE. 6 teams, 6 simultaneous sites, low tide at 8:18 PM on Jumeirah Beach. Several taxa recorded on iNaturalist globally for the first time.
First global iNaturalist records — several taxa
Dubai, UAE · January 2026
CHF — Terracotta Temples & Cemeteries
HeritageCommunication
CHF — Terracotta Temples & Cemeteries
Two phases of Commonwealth Heritage Forum conservation work in Kolkata. Cemeteries that hold the city's colonial past like a green lung. Temples that appeared in Satyajit Ray's Pather Panchali, restored for the first time in India.
First-of-its-kind terracotta restoration in India
Kolkata, India · 2024–ongoing
Forêt
BrandingConservation
Forêt
A brand identity built in mirror to its founder — Tania Das, landscape designer and forest ecology conservationist. The hawk moth in a circle. Her paintings on the postcards. The forest, made visible.
A brand that carries the forest wherever it goes
Kolkata, India · 2022–ongoing
Amir's Laundry
BrandingPro bono
Amir's Laundry
A pro bono rebrand for a Pakistani immigrant laundry in Dubai. The apostrophe in the logo is shaped like a leaf. Phase 1 of a four-phase brand transformation — starting with a door hanger that was actually a manifesto.
The sustainable option costs nothing
Dubai, UAE · 2025
IRD Studio — UDC Series
Social MediaStrategy
IRD Studio — UDC Series
Full Q2 social media strategy and content programme for a Dubai Design District interior architecture studio. The Unwrapping Design Consciousness series — two layout options, 9 Instagram posts, LinkedIn content, IG highlight icons.
Thought leadership built post by post
Dubai, UAE · 2024
BlueVerse — A children's book for a car wash
Storytelling for a brandChildren's Book
BlueVerse — A children's book for a car wash
BlueVerse is a water-efficient car care brand in the UAE. They asked us for a children's book — not a campaign. We built a watercolour storybook about Dumi the Arabian dugong, three downloadable colouring pages (including one of their car wash), and a full set of animation scripts. The bridge between a litre saved and a sea preserved.
A car wash that teaches the next generation why water matters
UAE · 2026
Canbridge
AwarenessNeurodiversity
Canbridge
An autism centre for young adults in Chennai needed the world to see its community differently. Not awareness of limitation — celebration of uniqueness. Social media strategy, awareness post series, and a video film broadcast at their community seminar.
A reframe that changed the story people tell
Chennai, India · 2024
Desert Hive Billboard
Concept pitchInnovation
Desert Hive Billboard
UAE's first regenerative billboard. A living insect hotel at billboard scale — supporting 40,000–60,000 native pollinators. Terracotta, FSC wood, bamboo, eco-concrete. QR code links to live species data. Seeking investors and collaborators.
A billboard that becomes habitat, not landfill
UAE · 2026 · Seeking investors
Aurina Labs
Concept DevelopmentIdentity
Aurina Labs
Lab-grown diamonds reframed as symbols of conscious power — not compromise, but conviction. A concept development project that asked what luxury looks like when it chooses the planet.
Luxury without extraction. Power without apology.
Lucknow, India · 2024
Magical Emotions
Children's BookPublished
Magical Emotions
A children's storybook guiding young readers through their emotional landscape — using Wizard Brain, whimsical emotion characters, and the gentle truth that every feeling has a name. Now published.
Every feeling has a name. Every child deserves to know it.
UAE · 2026

"Design done with consciousness can change the world."

We work with conscious brands, NGOs, social enterprises, and governments who need someone to connect the dots between purpose and impact.