To let a Dugong be — print run, ready for the world
Cover — Dumi in seagrass
BlueVerse is a water-efficient car care brand in the UAE. They came to Komorebi with an unusual brief — not a campaign, not an ad. A children's book. So we built one: a watercolour storybook about Dumi, an Arabian dugong who carries the ocean's longing into a child's bedroom — and ties every drop of water saved at the car wash to the sea it eventually returns to.
BlueVerse is a UAE-based, tech-forward car care brand that has rebuilt the modern car wash around a single conviction: every litre of fresh water that goes down a drain is a litre that doesn't return to the sea. Their cleaning system is closed-loop, water-recovered, and ocean-aware.
The brief they brought us was the kind you don't expect from a car wash: "Don't sell our service. Tell the next generation why their water matters." So we did. We created Dumi — an Arabian dugong who lives in a fishbowl on a child's dresser — and built a complete storytelling world around her: a printed picture book, a free colouring series, animation scripts, and a brand voice that lets BlueVerse speak to families through the only thing that's ever truly changed a child's mind: a story.
Most water-conscious brands talk about litres saved. BlueVerse wanted to talk about where the water goes when we let it. The car wash, the seagrass, the dugong — one continuous system. The book is the bridge that lets a parent and a child stand at that bridge together.
Komorebi led the entire arc: story concept, character development, illustration direction, copywriting, print specification, the partner-coupon mechanic inside every book, and the open-access colouring series that lives outside the printed product — so any teacher, school, or family can use it for free.
Ethical AI illustration directed and curated by Komorebi — watercolour warmth, scientific accuracy, emotional honesty.
This book is brought to you by BlueVerse — the UAE's water-conscious, tech-forward car care brand — created to inspire a new kind of relationship with water: one based on care, circularity, and responsibility.
A child imagines the most wonderful thing: a dugong as a best friend. But as the daydream grows, so does the question: would a dugong be happy living in our world... or does it belong in the sea?
Download the full BlueVerse storybook and the consolidated colouring-pages PDF — print-ready, watermark-free, free for personal, family, and classroom use.
Three open-access colouring pages from the BlueVerse children's book — the car-wash spread, Dumi and her child friend cruising past the Dubai skyline, and Dumi eating seagrass on the seafloor. No friction, no email gate. Click any image to download the print-ready PNG.
Free for personal, family, and classroom use. Made by Komorebi for BlueVerse.
A full illustrated narrative — written, directed, and designed by Komorebi for children aged 4–9. Distributed by BlueVerse in their car-care lounges and as a partner-coupon gift inside every printed copy.
Three open-access colouring pages — including a car-wash spread tying the BlueVerse service directly to the dugong's home. Free downloads for schools, families, and the wider UAE community.
Three full scripts ready for production — Ancient Water, The Water Remembers, and the BlueVerse brand-arc film. The book becomes a series, the series becomes a campaign, the campaign becomes a movement.
BlueVerse uses ethical AI illustration — a deliberate choice that allowed Komorebi to achieve the watercolour warmth and visual richness of a traditionally illustrated book while working at the scale and speed of a small studio. Every illustration was directed, curated, and refined by Komorebi's creative vision.
The physical book is printed on recycled paper. Because a conservation story told on freshly-cut forest would be a contradiction. The medium is the message — always, in Komorebi's work.
BlueVerse didn't hire Komorebi to sell more washes. They hired us to help raise the next generation of UAE citizens who'll think twice before letting a tap run. The book is the seed. The colouring pages are the spread. The car-wash spread inside the colouring set is the bridge — connecting a child's crayon to a brand's quiet, ongoing act of repair.
The Arabian dugong is critically endangered. The seagrass meadows she depends on are disappearing. And the children of the UAE — who will grow up to make decisions about the coastlines and the sea — deserve to know her name, her face, and her story.
Dumi carries that story. Komorebi made sure she could carry it beautifully — on behalf of a client who chose, refreshingly, to be smaller than the cause.
